Tech Hollywood is a pioneer in commerce-enabled content, and its solution redefines the economics of television content and product integration. Through the company’s patent pending mobile-based I Want It mobile technology, CMS and e-commerce platform, Tech Hollywood provides consumers with instant access to the products that they see on their favorite celebrities, and offers them a “buy it now” opportunity that does not exist with traditional content consumption. The technology behind Tech Hollywood’s comprehensive second screen platform performs in a disconnected manner from the programming – operating on any mobile device in parallel to enabled shows. The I Want It platform has the ability to become the standard for impulse driven commerce, redefining the marketplace for advertisers, sponsors and product companies. Tech Hollywood’s business model includes a disruptive technology a host of tier one Hollywood relationships, to finally converge on Tech and Hollywood unlike ever before.