Hollywood celebrity association drives buying. The public’s fascination with celebrities has spurred a myriad of entertainment properties in television, new media and print. In addition, celebrities have learned to leverage their ability to influence consumer buying decisions by adding their name to brands, and in many cases, developing their own lines. A celebrity’s use of a fashion or beauty product results in an implied endorsement for the product to the consumer and product demand beyond most advertising campaigns. There is no other broad-based trend-setting group as powerful as celebrities in terms of influence over consumer buying, especially in the impulse category. Tech Hollywood sits at this intersection with unique business model of tech and content to capitalize on this market opportunity and usher in a new revenue model for Hollywood studios, networks and content providers.